Tycoon Mobile believes that strong consumer privacy standards are essential to the success of mobile marketing by protecting mobile users from unwanted communications on their mobile device. Tycoon Mobile respects the right of the user to control the messages they receive. Consent from the user must be obtained by an explicit (opt-in) for all mobile messaging platforms. This can be accomplished via SMS or MMS (opt-in) process, a voice response, website registration and or other legitimate methods. Messaging programs must implement a simple termination (opt-out) process so that users can stop receiving messages, and users must be able to exercise their opt-out choice from any message. Explanations on how to opt-out must be provided on a reasonably frequent basis. Mobile messages should provide value to the user. Value may be delivered in multiple ways, including: product and service enhancements, reminders, contests, discounts, specials and coupons.