The mobile phone is the most ubiquitous and personal marketing channel available today. SMS or Text messaging campaigns is an ideal highway for any business to interact with consumers and gauge a true ROI. Global media brands, advertising agencies, retailers and local businesses alike are now using mobile for coupons and alerts. Messaging modules allow clients to create, schedule and execute campaigns in minutes that connect with customers, drive brand awareness and increase conversion. Build a subscriber base, assign keywords to short codes, schedule alerts, and create polls, run sweepstakes and more. You now have the ability to cost-effectively reach millions of consumers at a personal targeted level, which leads to a higher return on marketing dollars with minimal upfront costs. Reporting tools give you the ability to measure the scope and effectiveness of your mobile campaigns in real time.
Experts say the time is now
It took the Internet 10 years to become a mainstay of daily life; it will probably take mobile marketing only three to four years to be so commonplace that both businesses and consumers will have a tough time remembering what life was like without it. Now you have a chance to be ahead. In a blink of an eye, you’ll be with the pack; in two blinks, you’ll be behind.
Mobile coupons are expected to be one of the biggest winners of the current global recession, with forecasted redemption value increasing by over 30% by 2010. 100M mobile subscribers globally will be using mobile coupons by 2010, increasing to 200M by 2013. (Juniper Research March 2009)
Coupons are the second most used mobile marketing campaign tactic used by marketers today. (Forrester Research)
Paper coupon usage declined 40 % in the last few years due to lack of immediacy and the manual effort of clipping. (Food Marketing Institute)
There are more than 229 million wireless subscribers in America and over 80% of people with cell phones will open a text message within the first hour. 94% of all text messages are read. (CTIA)
By 2011 more than half of all brands are expected to spend between 5% and 25% of their marketing budget on mobile marketing. (MMA)
